(Read ebook) The MoveOn Effect: The Unexpected Transformation of American Political Advocacy (Oxford Studies in Digital Politics)






 | #335470 in Books |  Oxford University Press |  2012-05-29 |  2012-05-29 | Original language:English | PDF # 1 |  6.00 x.80 x8.90l,.84 | File Name: 0199898383 | 256 pages

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||4 of 4 people found the following review helpful.| Gripping account of the rise of online advocacy|By David Faris|What I appreciate most about Karpf's account of the rise of online advocacy organizations like MoveOn is that he is able to address both academic and popular audiences. This book advances the thinking about what has come to be known as the "netroots" by offering a theory of how the Internet has changed the organizi| ||"Amidst all the attention to social media, the transformation of political organization is still poorly understood. Drawing on his activist and academic experience, David Karpf not only claims - but demonstrates - that the real impact of the new media enviro

The Internet is facilitating a generational transition within America's advocacy group system. New "netroots" political associations have arisen in the past decade and play an increasingly prominent role in citizen political mobilization. At the same time, the organizations that mediate citizen political engagement and sustained collective action are changing. They rely upon modified staff structures and work routines. They employ novel strategies and tactical reper...


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