[Download] Branded Nation: The Marketing of Megachurch, College Inc., and Museumworld
☆ James B. Twitchell ☆
| #859543 in Books | 2005-09-02 | 2005-09-02 | Original language:English | PDF # 1 | 8.44 x.90 x5.50l,.85 | File Name: 0743243471 | 336 pages
Branding has become so successful and so ubiquitous that even cultural institutions have embraced it. In this witty and trenchant social analysis, James Twitchell shows how churches, universities, and museums have learned to embrace Madison Avenue rather than risk losing market share. Branded Nation uncovers a society where megachurches resemble shopping malls (and not by accident); where a university lives or dies on the talents of its image makers -- and i...
[PDF.mc02] Branded Nation: The Marketing of Megachurch, College Inc., and Museumworld Rating: 4.58 (499 Votes)
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